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GIMMICK

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GIMMICK

Postby tcward » Sat Nov 05, 2005 11:08 pm

I was listening to "A Prairie Home Companion" on a road trip today, and at some point the word gimmick was used, and I thought that it would make an interesting GWOTD.

There's an interesting article at Wikipedia, as usual.

From etymonline.com:

1926 (in Maine & Grant's "Wise-Crack Dictionary," which defines it as "a device used for making a fair game crooked"), Amer.Eng., perhaps an alteration of gimcrack, or an anagram of magic.


-Tim
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Postby uncronopio » Wed Nov 09, 2005 11:16 pm

This is a classical example of a gimmick on using social science to sell sex.
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