noun Informal .
1. bustling excitement or activity; commotion; hullabaloo; to-do.
2. sensational publicity; ballyhoo.
3. speech or writing intended to mislead or to obscure an issue
1865–70; < French houp-là! command (as to a child) to move, take a step
Online Etymology Dictionary:
1877, hoop la, Amer.Eng., earlier houp-la, exclamation accompanying quick movement (1870), of unknown origin, perhaps borrowed from Fr. houp-là "upsy-daisy," also a cry to dogs, horses, etc.