As I was writing up malapropism this week I came across this sentence on the website of a casino news service:
“Like with any other industry, you will always find a few rotten appeals, but that does not mean a thing about the entire industry that this people took advantage of.” (Online Casino Archives).
It made me think that there may be a distinction we should draw between auditory and visual malapropisms. Appeals hardly sounds at all like apples but when you see it written, your reaction is pretty much the same as when you hear pineapple instead of pinnacle.
Then Lew Jury wrote, complimenting me on my treatment of malaproprism because, “You made my mourning!” That made me think that there is a fine line between a malapropism and a pun, since Lew’s example is obviously intentional. But then I said, this one doesn’t qualify for a malapropism since the two words do not sound similar—they sound identical! But visually they are just similar.
So look out for visual malapropisms paralleling the usual audible ones. Keep in mind, too, that the difference between a malapropism and a pun is that the pun is a form of malapropism in which the spoken word and the intended word both (sort of) fit the context but with wildly varying semantic consequences.