A word that has been floating around for a few years caught my attention when it was applied to election campaigns. I don’t like to promote blends like scam + campaign as a means of expanding the vocabulary because they are not a part of the grammar of English. But this one works so well I can’t resist the temptation.
The word apparently originated in the advertising business and referred to fake advertising campaigns for nonexistent products that were submitted for ad-of-the-year awards.
Now the word seems to apply equally well to political campaigns like that of Donald Trump, campaigns with ostensibly ulterior motives, such as to promote a TV series, or to increase book sales, commercial visibility or income in general.
In politics the scampaign is very, very new, so it is difficult to separate the scampaigns from the campaigns. I suspect the distinction will become clearer as time passes.