Bulgari watches
It is no longer a world dependent totally on functionality.It is now also a world of what you appear to the world and to this end the market these days is flooded with hoigh end fashion accessories. even in the olden days accessories like watches have been used to make a statement of wealth, affluence and individuality.Companies try and lure men and women to buy and wear products which make them look better,more sophisticated and more in tune with the times.Bulgari, also known as Bvlgari is one such company which help the people of today to make style statements with their quality products in fashion accessories, watches, perfumes,hotels and finally what they started out with, and are best known for- their jewelry.In this article however we shall focus on the Bvlgari watches.
HISTORY:
BULGARI is named after its founder, Sotirio Bulgari, who migrated to Italy from Greece in the 1880\'s. He was a descendant of family of Greek silversmiths, from Epirus, where they manufactured silver articles of value.Rome was where (as most of the mportant events in civilisation have taken place) the company made a start. Then started a chain of events which are responsible today for making Bvlgari a household name in style and elegance which they bring to the design of their products:
1905 : Costantino and Giorgio open the jewelry store in Rome which is the flag bearer for Bvlgari today.
1920\'s : The first creations with Graeco-Roman styling and a generous sprinkling of precious stones arrive on the scene.
1940\'s : Bulgari creates the snake watch which in times to come would become, so to speak, the first amongst equals in gold watches.
1970\'s :Bulgari went international with stores in the fashionable cities like New York , Geneva Monte Carlo and the fashion capital Paris.Bulgari now has 190 odd retail stores across the globe.This period also saw the advent of \'Tubogas\', a "relative" of the "snake watch", which was in fact an elastic, hand made gold bracelet.This was soon to become yet another symbol of elegance and style.1977 saw the most famous of them all yet...The BulgariBulgari watch which had a doubly engraved logo which later came to be extensively copied by other establishments dealing in style and luxury products.
1984: The company power remained in family hands as Paolo and Nicola Bulgari(Sotirio\'s grandsons) were appointed Chairman and Vice-Chairman respectively, and their nephew Francesco Trapani was named CEO.
1990 : In the early part of this decade Bvlgari entered the perfume market .
1995 : Borsa Italiana listed Bvlgari as a trading company on the Milan Stock Exchange .
1997 : In 1997 Bulgari made a foray into designer scarves and ties, taking the market by storm.The company showed a creditable 150 percent revenue growth in the next six years.However only 45% of the stock is held by external bodies .
1998 : Bulgari launches Leather Goods and Eyewear collections
2001 : Bulgari founded Bulgari Hotels and Resorts in partnership with the Ritz-Carlton and Mariott International with a view to capture the market of exclusive luxury hotels.
2004 : Milan sees Bulgari opening its first hotel .Also the first complicated in-house watch was launched .
2006 : The second Bvlgari hotel opens in Bali .The first tourbillion is introduced.
Bulgari has since taken over Daniel Roth and G rald Genta,which are some of the finest and most sophisticated watch and component producers in Switzerland,therefore implying that complicated watches are also not beyond the realms of Bulgari.
BULGARI PRODUCTS
For the past 100 years and more Bvlgari has been churning out qulity products in all fields they have entered, and have as a result become prized possessions of even nobility. Not surprisingly, seeing that the founder was heavily influenced by both he Italian and Greek cultures, we can see the blend of timeless beauty,luxury and bold designs speaking of modernity.Bulgari has today become synonymous with style,culture,luxury and quality be it Los Angeles,Rome, Paris, London, New York , Tokyo and Dubai.Quality and excellence with the aim of achieving an organization which shall guarantee the fullest satisfaction of the customer. are part of the Bulgari Culture. Bulgari manages to achieve a balance between quality products and services which are as good as their products all over the globe .
BULGARI WATCHES
Bulgari have been producing watches since the 1940\'s and they have been successful because they have understood the mportance of blending classical and moderinistic styles and evolving with the passage of time.Their watches are characterised by symmetrical almost architectural constructions wherein lies the charm of a Bulgari watch.The highest standards of quality are ensured for each and every component that goes into the making of a watch.so as to certify its qualities like resistance to atmosphere,shock,heat etc.Also it is ensured that the materials used are non-allergic and mechanical systems are precise as well as accurate.Quality checksare carried out by simulation of likely operating conditions over a period of time and exposing the watch to a high degree ofpunishment in extreme conditions.
The construction of bracelets needs to withstand both traction and torsion.Resistance of the components is tested by subjecting the watch to vibrations to ensure quality and durability.Resistance to corrosive environment is also carried out under simulated salt water conditions.Every watch needs to successfully withstand shock, crash and yet be in perfect working condition with no sign of external damage. A look at a Bvlgari watch is enough to highlight its design , colour combinations , variety of sizes and symmetry thus making them extremly noticeable on any wrist.The drawing board is te first step in the making of a watch being first realised in water colors . As you might probably guess,a look at the various aspects like comfort, form, feel, and color combinations entail a large number of reworking he plans and revisions of design. Bvlgari Time in Neuchtel, Switzerland produces all Bvlgari watches . It is impossible to imagine that quality products can be delivered by average craftsmen.
This aspect is not overlooked by Bvlgari. Their Excellence Program (through which all personnel are trained) ensures that each craftsman is worth his/her weight in gold. So much is the attention to details that many a time , with a Bvlgari watch it becomes difficuilt to define the product as a watch, so much does it resemble jewelry. That there are Bvlgary replicas is well known. Do not confuse these with "fake". There is a difference.Every movement of a Bvlgari replica is as accurate as the original, thus making a Bvlgari replica perfect for everyday use . The Bvlgari replica watch has thus all the attributes of the genuine timepiece and is the best example of an inexpensive but beautifully designed watch . Let us now explore some of the better known Bvlgari watches:
1.Lucea :The latest Lucea is an elegant piece done in black and white . Its main attributes are:
A white gold case An onyx /black mother of pearl dial. Diamond indexes on the face The bracelet is adorned with square onyx and diamond motifs/white gold with diamonds.
2.Bvlgari-Bvlgari :This is by far the most famous of all the Bvlgari watches .The design idea for this watch came to Gerald Genta . The double engraving of the logo is its most revolutionary feature .The latest versions include a Tourbillon watch featuring complex movements . The 6 o\'clock position has an opening, so that the Tourbillon movement is seen . This is available only in alimited edition , only 25 pieces of two versions being produced .
3.Diagano Aluminium : A date display ,quartz /automatic and chronographic movements , a carbon fiber dial, diamond indexes and water resistant to 30 meters are main features of this watch. In short,a sporty timepiece with a stylish look Diagono ,the sports watch series from Bvlgari has a robust design. The term Diagono denotes two features, the oblique cut of the bezel based on two diagonal lines and the origin of the word agon which, denotes the nobility and the pleasure of the competition. The Diagono uses combinations in gold, steel, diamonds,rubber, leather and crocodile. Chrono , rattrappante or chrono-amplificator versions are also available.
4.Diagono Titanium - Needless to say this line uses titanium, being strong ,resistant and light. A distinct individuality accompanies this watch. The logo is engraved on the bezel of the titanium case .Unusual colours have been used for the Diagono Aluminium .Aluminium links have been used to emphasize the sporting look .
With the thought in design and detail, innovative ideas for adapting the watch to changing times and changing demands and the dedication of its craftsmen combined with their pride and penchant for quality will continue to make Bulgari watches a force to reckon with in the future.
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