Dr. Goodword’s Language Blog

Romnesia in the Lamestream Media

President Obama has introduced a new word into the political debate: romnesia. Romnesia is a good word, politically loaded in just the right way. It is better than the Repuslican near synonym, flip-flop, because flip-flop existed previous to the Bush – Kerry faceoff and when we hear this word we see a pair of plastic sandals. The runner-up comes from the last presidential campaign, Sarah Palin’s lamestream media, a blend of lame-brained and mainstream media.

Romnesia edges out lamestream media by a hair since it is a properly constructed single-word blend of Romny and amnesia. It really isn’t a strict synonym of flip-flop or even etch-a-sketch. Because of its implication of loss of memory, it has a jocular implication that Romney can’t keep up with where he stands on a particular issue from appearance to appearance.

All these words are all nonce words, of course, used for political purposes over the course of presidential campaigns. There is little chance that they will remain in the language after the election. (Flip-flop is the exception since it was in the language already.)

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